My most recent work has lead me to not only build a world class team of Search and Analytic Strategist and Implementers but also helping companies define how they measure and define success in a digital world. We’re talking big companies with global challenges as well as internal organizational challenges at times. I’ve worked to advise them on how to set-up internal teams, process and approaches to allow for scale and globalization. I’ve also worked on smaller scales to help companies understand the benefit and power of digital measurement, be it Omniture, Google Analytics, Voice of the Customer Surveys, or offline data, to derive insights and understanding of how their business are impacted. More important how to take action from this data and change the way they do what they do. Digital has been disruptive and I’ve been fortunate enough to live through the evolution of it to it’s present state.
I’ve also been fortunate enough to work with some of the best and brightest in the industry, building a team to support the growth and opportunity at HP, and later SapientNitro. Finding and growing talent is the future and it’s also where I largely attribute a lot of my own personal success to as well.
With over a decade of experience in large enterprise digital marketing I’ve acquired a variety of skills being both a jack-of-all-trades as well as a subject mater expert in some specific fields (Search, Intent Marketing, and Analytics). I’m also a strong leader and look to develop my employees as both subject matter experts in their chosen field, as well fostering growth outside of their comfort zone to ensure they stay both relevant and deliver world class work.
End to end search strategy, including the identification of your opportunity the value and impact you can expect to have on your business, and industry best practices.
From implementation through to analysis, I’m experienced with Adobe SiteCatalyst and Google Analyitcs, as well as developing measurement strategies and definitions.
With strong management skills to co-ordinate multiple teams and vendors to ensure a solid execution and delivery, including your measurement plan, and optimization opportunities.
Being responsible for my own budget as well as the trusted advisor to others on how to best allocate marketing dollars and spend through data driven insights.
Digitally, everything is measurable. Results today have no excuse to not be measurable. Implementing as well as holding true to results is a critical piece to leadership.
I’ve had a strong success at building and carving out my own space, as well as developing programs and teams to not only delivery on existing strategy but identifying and developing new opportunities.
Manager of teams from 4 to 40+, both locally and geographically disperse, leading in the digital age means requires both the soft skills and the technical skills. I’ve managed both direct reports as well as managers of people.
While you can’t know everything, I have built upon a solid foundation of technical skills, but more importantly an understanding of how they can impact both the business and workflow of day to work.
Brand ownership has changed. Easy access to publishing tools by everyone, and the ability quickly share and tell opinions about your story are disrupting how brands are perceived. Further brand representation in search and other digital channels means you have to earn your trust not just with customers but 3rd party digital platforms